We support safe staffing in the maternity workforce

Meet the Team

Team Members

Marie Washbrook

Director, Co-author

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Marie Washbrook

Marie trained as a nurse and midwife in Oxford from 1969 to 1974, moving to Nottingham with her husband’s job. Continuing to work full time whilst raising 2 daughters, Marie held several clinical midwifery posts before moving into managerial, audit and informatics posts at local and national levels.

She is co-author of Birthrate Plus® with 34 years of assisting maternity units in the UK, Ireland, Hong Kong, New South Wales, and Tasmania to use Birthrate Plus®

Marie is a Director in Birthrate Plus Associates Ltd and together with a small team of senior midwives and administrative staff support maternity services at local and national levels to use the Birthrate Plus® products and services. This involves looking at issues such as real time staffing using acuity tools, midwifery workforce planning and reconfiguration of services.

Professor Richard Griffin, MBE

Director

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Professor Richard Griffin MBE

Richard has over 30 years experience of employment and skills – policy, practice and research, particularly in health and social care.

An economist, he has held a number of positions including working as a researcher in the House of Commons, as Director of Employment Relations for the Chartered Society of Physiotherapy, as a workforce commissioner for a Strategic Health Authority, as a policy adviser in the Department of Health and director of research institutes firstly at London South Bank University and then Bucks New University.

Widely published, he is currently the Professor of Healthcare Management at King’s College London. He was awarded an MBE for services to health and social care in 2015. He has been a Director of Birthrate Plus Associates since 2014. Outside of work he is a patron of the Science Museum, and an ambassador for the Aching Arms charity and can often be found watching rugby league despite being born in Berkshire.

Jean Ball

Research Advisor, Co-author, Previous Director

Annette Barton

Specialist Midwife – Acuity App

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Annette Barton

I have worked in the NHS for 21 years, working as a rotational midwife, ward manager, Supervisor of Midwives, Matron for Acute midwifery services, CofC lead and Quality Improvement Matron more recently supporting transformation and driving quality standards within maternity service.

Throughout my career I have had a passion and drive to improve and develop the maternity workforce to enable women and their babies a better experience and care from maternity services. During my time with the NHS, I have led on many projects which supported national drivers within maternity, looking at the workforce and changes required to manage the challenges that the future workforce faces. I believe that if we look after our teams and focus on getting establishment settings correct it is possible to have the right staff in the right place at the right time.

During my time as a leader in the NHS I have worked with Birthrate Plus® to implement the Intrapartum tool and develop and role out the ward tool. I have found them to be essential for managing risk and safety in a unit. The tool’s reporting capability is supportive for the senior team to enable quality reports to be produced and shared at Trust Board and within Maternity dashboard reporting.

Tash McAvoy-Jones

Specialist Midwife Acuity App
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Tash

Tash joined Birthrate Plus in July 2023. She has been a rotational midwife for 28 years and has worked in all areas of midwifery, at ward level as a Deputy Ward Manager and Ward Manager; most recently in an education role. She has extensive use of the ward acuity tool in her management role and good knowledge of the intrapartum tool.

She has a particular interest in education and is keen to develop training tools within the acuity app that midwives will find helpful and be able to support them in everyday work.

Business Administration Team

Kelly Brothwell

Business Administration Team

Shirley Carlton

Business Administration Team

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Shirley Carlton

I have an administrative background starting in the private sector and moving to work in an NHS Trust where I worked for about 20 years. I have enjoyed a range of roles, spending much of my time analysing data and providing information for local and national benchmarking and projects. I had the unique opportunity to work with Jean and Marie when they were producing the manual; my main input was to help with the format of the content and layout for the book [several draft versions !] whilst gaining some insight into the methodology and calculations for staffing … from there Birthrate has developed into the company it is today and I am delighted to have seen the developments of both the workforce and acuity programmes